Client Opportunity: Increase online revenue within six months by improving management, inventory, and marketing processes.
Frontier Media Action Items:
- Reviewed user experience and abandonment issues
- Updated SEO meta data
- Created a content development strategy
- Implemented retargeting ad campaigns and abandon shopping cart email automation
- Established an affiliate network
- Updated the shopping functions for best practice (Wish List, Bundles, Out-of-Stock Reminder, etc…)
- Retooled inventory forecasting to increase turns and reduce overstock
End Result: After six months revenue had increased by nearly 4 million, abandon cart recovery averaged 14%, and basket size remained consistent even as we executed marketing promotions. Furthermore, customer data acquisition was intensified to achieve stronger lifecycle marketing opportunities.