• eCommerce Revenue Overhaul

Client Opportunity: Increase online revenue within six months by improving management, inventory, and marketing processes.

Frontier Media Action Items:

  • Reviewed user experience and abandonment issues
  • Updated SEO meta data
  • Created a content development strategy
  • Implemented retargeting ad campaigns and abandon shopping cart email automation
  • Established an affiliate network
  • Updated the shopping functions for best practice (Wish List, Bundles, Out-of-Stock Reminder, etc…)
  • Retooled inventory forecasting to increase turns and reduce overstock

End Result: After six months revenue had increased by nearly 4 million, abandon cart recovery averaged 14%, and basket size remained consistent even as we executed marketing promotions. Furthermore, customer data acquisition was intensified to achieve stronger lifecycle marketing opportunities.