Client Opportunity: Obtain multi-channel network status from Google and network a large group of YouTube channels to enable media sales and content representation.
Frontier Media Action Items:
- Outlined and executed a profitable business strategy within 12 months
- Developed marketing material to acquire content creators as well as managed legal and financial documentation
- Developed media sales material
- Supported the media sales team
- Identified and negotiated major content deals
End Result: After successfully negotiating with Google we established the world’s 2nd largest sports network on YouTube which represented over 45 million plays per month.