• Develop An Online TV Network

Client Opportunity: Outline and execute a business plan to create a unique online TV network for the purpose of selling advertising inventory and monetizing original content series.

Frontier Media Action Items:

  • Established the financial and operating structure
  • Hired and trained support staff
  • Supported the platform marketing plan
  • Developed marketing material to acquire content creators as well as managed legal and financial documentation
  • Assisted in content syndication
  • Identified and negotiated major content deals
  • Procured original content productions

End Result: After the first year the new business venture had successfully produced 4 original series, acquired 75+ content providers, and had become the market leader in outdoor recreation video content.