Client Opportunity: Outline and execute a business plan to create a unique online TV network for the purpose of selling advertising inventory and monetizing original content series.
Frontier Media Action Items:
- Established the financial and operating structure
- Hired and trained support staff
- Supported the platform marketing plan
- Developed marketing material to acquire content creators as well as managed legal and financial documentation
- Assisted in content syndication
- Identified and negotiated major content deals
- Procured original content productions
End Result: After the first year the new business venture had successfully produced 4 original series, acquired 75+ content providers, and had become the market leader in outdoor recreation video content.