• Produce and Syndicate Digital Hunting Series

Client Opportunity: Develop a compelling content series targeting core demographics within the hunting industry. Through online distribution only and using non-traditional celebrity talent the objective is to film and distribute content within days rather than months.

Frontier Media Action Items:

  • Analyzed online interest trends to time content distribution
  • Reviewed target audience data to identify desired talent and content
  • Established monetization strategy
  • Negotiated production contracts
  • Oversaw an earned media campaign per film
  • Developed paid syndication campaigns to reach the target audience

End Result: On average each film came in under budget, exceeded 200,000+ plays, met the target revenue goals, and had an average play to engagement ratio of 15.