Client Opportunity: Develop a compelling content series targeting core demographics within the hunting industry. Through online distribution only and using non-traditional celebrity talent the objective is to film and distribute content within days rather than months.
Frontier Media Action Items:
- Analyzed online interest trends to time content distribution
- Reviewed target audience data to identify desired talent and content
- Established monetization strategy
- Negotiated production contracts
- Oversaw an earned media campaign per film
- Developed paid syndication campaigns to reach the target audience
End Result: On average each film came in under budget, exceeded 200,000+ plays, met the target revenue goals, and had an average play to engagement ratio of 15.