• Rebuild Media Buying Processes

Client Opportunity: Review and optimize the 2016 media plan and budget as well as establish a sustainable planning model for 2017 and beyond.

Frontier Media Action Items:

  • Reviewed and renegotiated all media buys
  • Developed a measures of effectiveness dashboard
  • Updated email marketing software
  • Established a new planning model to properly allocate resources to meet company initiatives
  • Executed a content marketing plan (Creation and Syndication)
  • Outlined new social media management platform

End Result: During the course of a year Frontier Media decreased the average marketing CPM by 41%, improved measurable results, and elevated the exposure of branded content on average 105%.