Client Opportunity: Review and optimize the 2016 media plan and budget as well as establish a sustainable planning model for 2017 and beyond.
Frontier Media Action Items:
- Reviewed and renegotiated all media buys
- Developed a measures of effectiveness dashboard
- Updated email marketing software
- Established a new planning model to properly allocate resources to meet company initiatives
- Executed a content marketing plan (Creation and Syndication)
- Outlined new social media management platform
End Result: During the course of a year Frontier Media decreased the average marketing CPM by 41%, improved measurable results, and elevated the exposure of branded content on average 105%.