PRODUCE - SYNDICATE - OPTIMIZE

Content Marketing

Should your brand reconsider how it produces, sponsors, or syndicates content? Have you considered how audience analytics affect what content you create as well as when and how it is distributed?

Frontier Media, a content marketing firm, has years of experience providing its services to content creators, brands, and non-profit organizations. From text articles, infographics, and digital video to native content placements and custom strategies we help brands and video producers reach their fullest potential both online and offline.

CONTENT DEVELOPMENT CONTENT DEVELOPMENT
CONTENT DEVELOPMENT

What is the right content development strategy? Should the content be solely from a 3rd party or directly communicated by the brand, and can detailed analytics help during pre and post production? Frontier Media can provide you the support you need as a content creator or brand. We regularly offer support with:

  • Product Placement
  • Preproduction Strategy
  • Content Creation Services
  • Content Optimization

CONTENT SYNDICATION CONTENT SYNDICATION
CONTENT SYNDICATION

A digital solution for content syndication can appear to be hit or miss, but it doesn’t have to be that way. At Frontier Media, we offer a proven track record in successfully creating and distributing online content.

We offer simple and effective packages as well as complex distribution strategies using;

  • Audience Targeting
  • 3rd Party Social Content Lift
  • Programmatic Target Extension
  • Analytics
  • Sponsored Placement
  • Social Influencer Engagement

DIGITAL PR DIGITAL PR
DIGITAL PR

How you execute PR activities today shouldn’t be how you did PR five years ago. Although the traditional models for getting content coverage still works for many brands it’s what you do digitally that can set you apart.

We offer a unique approach at Frontier Media by leveraging our skills in media buying, content development, and content syndication. Clients that retain Frontier Media will be privileged to our:

  • Digital Planning Formulas
  • Influencer Network
  • Social Listening Reports
  • Native Content Partners

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THE CONTENT LAB

CHOOSING INFLUENCE MARKETING OVER INFLUENCERS

Jun 14,2017

Establishing and distributing influential content is the very foundation of marketing (Person+Time+Channel+Content=Desired Outcome). Great brands understand having the most influential message means very little if it never reaches the right person when he or she is receptive to the message. Conversely, reaching the right audience with the wrong message delivered by the wrong influencer is equally ineffective.

KILLING OUTDOOR MAGAZINES – SAVING A PHOENIX

Jun 8,2017

Historically successful companies don’t normally die at the hands of overhead, marketing, or even operations. While each can damage a well-insulated company the true cyanide in the coffee normally rests in revenue stream addiction. Any company, but particularly older ones, become attached to historically successful revenue models and as a result tend to overlook how these models are the very anchor slowly sinking the ship.

KILLING OUTDOOR TV – THE MASTER PLAN

Apr 4,2017

Often the most painful experience a business will face is when they neglect to spot an opportunity to pivot for success or to prevent failure. Critics always wonder how such smart well-paid people could make such mistakes, like when Blockbuster turned down a cheap opportunity to purchase Netflix and instead built more stores. Why is the outdoor TV model failing, what are the root causes, and how long have we known?