STRATEGY - DISTRIBUTION - SALES

Developing Content Creators

One thing we do really well at Frontier Media is powering successful content creators online. 

We support TV producers looking to expand into online offerings, filmmakers who want to influence an industry, and brands that seek to entertain fans. Frontier Media provides services such as strategic planning, sponsor management, and even real-time content recommendations based on user consumption data. If you are considering a move to online or want to launch a new series Frontier Media can help. 

 

ORGANIC AUDIENCE DEVELOPMENT ORGANIC AUDIENCE DEVELOPMENT
ORGANIC AUDIENCE DEVELOPMENT

Frontier Media provides strategic planning, development, and management services to increase organic (Unpaid) content viewership as well as audience development. These areas include social media platforms, earned media outlets, social influencers, owned website(s), email marketing, etc.

PAID MEDIA SERVICES PAID MEDIA SERVICES
PAID MEDIA SERVICES

To achieve maximum growth potential, we recommend producers utilize a distribution budget to target and distribute content. This includes lifting content through social platforms, such as Facebook, as well as advanced solutions like programmatic.

Frontier Media provides full agency services including strategic planning, media buying, campaign optimization, and detailed reporting.

REVENUE MANAGEMENT REVENUE MANAGEMENT
REVENUE MANAGEMENT

Selling an online model versus TV is both new and challenging for many content creators. Frontier Media has a long history in both online sales and online content monetization. We develop and manage the sales strategy, sales material, sales pipeline, contract negotiations, and additional monetization streams for content creators. 

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THE CONTENT LAB

CHOOSING INFLUENCE MARKETING OVER INFLUENCERS

Jun 14,2017

Establishing and distributing influential content is the very foundation of marketing (Person+Time+Channel+Content=Desired Outcome). Great brands understand having the most influential message means very little if it never reaches the right person when he or she is receptive to the message. Conversely, reaching the right audience with the wrong message delivered by the wrong influencer is equally ineffective.

KILLING OUTDOOR MAGAZINES – SAVING A PHOENIX

Jun 8,2017

Historically successful companies don’t normally die at the hands of overhead, marketing, or even operations. While each can damage a well-insulated company the true cyanide in the coffee normally rests in revenue stream addiction. Any company, but particularly older ones, become attached to historically successful revenue models and as a result tend to overlook how these models are the very anchor slowly sinking the ship.

KILLING OUTDOOR TV – THE MASTER PLAN

Apr 4,2017

Often the most painful experience a business will face is when they neglect to spot an opportunity to pivot for success or to prevent failure. Critics always wonder how such smart well-paid people could make such mistakes, like when Blockbuster turned down a cheap opportunity to purchase Netflix and instead built more stores. Why is the outdoor TV model failing, what are the root causes, and how long have we known?