SANCTUARY RANCH
(3 YEAR – CASE STUDY)
Contact Info
Call Us
(417) 837-2658
Background
For 40+ years Sanctuary Ranch has provided legendary whitetail deer hunting experiences. When you are completely sold out of hunts 2+ years out do you really need to change your marketing?
Yes, because the greats never rest. But more importantly, they needed to make changes because they understood the next generation of hunters communicate differently and make buying decisions differently.
SUMMARY
The first step for Sanctuary when Frontier began working with them was to reach buyers. To do this Frontier made targeted ads that ranked in top results over Facebook adn Google. Next, was email marketing where the goal was to find many hunters who enjoy the emails. And finally, we created traditional media.
Influencing the buyers is the next step to Frontiers Process. With all of the people that are already reached we begin to influence them with incredible creative assets from photo shoots.
Converting buyers is the next step and to do this you must have an incredible website that is easily navigable for the consumer.
Finally, studying buyers. With all of the results we obtain from the creative, ads, website, and emails Frontier can begin to study what cerain consumers enjoy and what some don’t. Then with that information we can begin a new round of targeting that is better than before.
HUNTERS REACHED
1,463,293
Impressions
SOCIAL GROWTH
15,000+
Followers
LEADS GENERATED
$11.97
Per Lead
GOOGLE RANK
77.65%
Top Viewed Ad
REACH BUYERS: TARGETED ADS
Prior to engaging Frontier, Sanctuary had a small website and that was their only type of social reach. It became clear that we needed to boost Sanctuaries digital footprint. To do this we began creating social and display ads to be ran on Facebook and Google. With these ads Frontier was able to spread the name of Sanctuary Ranch far wider than ever before.
HUNTERS REACHED
1,463,293
HUNTERS CLICKED
32,000
Top Google Ad Positions
REACH BUYERS: TARGETED ADS
Prior to engaging Frontier, Sanctuary had a small website and that was their only type of social reach. It became clear that we needed to boost Sanctuaries digital footprint. To do this we began creating social and display ads to be ran on Facebook and Google. With these ads Frontier was able to spread the name of Sanctuary Ranch far wider than ever before.
HUNTERS REACHED
1,463,293
HUNTERS CLICKED
32,000
Top
Ad
Positions
REACH BUYERS: EMAIL MARKETING
OPEN RATE
35.97%
CLICK RATE
7%
OPEN RATE
35.97%
CLICK RATE
7%
At Frontier, we knew it was vital to accomplish three things with email marketing for Sanctuary:
- Find the right people who will enjoy receiving these emails and act on them
- Build custom email templates for Sanctuary so it will catch the customers eye
- Convert sent emails into booked hunts at Sanctuary Ranch
As of now we have sent out a few emails for Sanctuary and each one turning out better than the last.
Reach Buyers: Traditional Media
Through working with Sanctuary and developing their digital footprint we also wanted to boost their tangible products. To do this Frontier designed a booklet for Sanctuary to be able to showcase what they are and who they are. This booklet captures Sanctuaries brand and personality. By having these promotional products it allows the consumer to gain information on who you are as a company, but also learning what your company provides to them.
SANCTUARY BOOKLET
SANCTUARY CALENDAR
SANCTUARY NEWSLETTER
MAGAZINE ADS
Influence Buyers: Creative
Project Priorities
When Sanctuary began working with us, we realized their digital space wasn’t going to serve them well, so we put together a plan to solve that problem long-term.
Members of the Frontier team flew out to capture photo & video assets of Sanctuary Ranch to begin and capture their brand. We planned ahead and captured assets we could use not only for the new website, but also for print material, social media, events & conferences, digital ads, and TV.
We wanted to make sure that regular social media posting, ad placements, and their general digital presence didn’t exhaust the inventory of creative assets.
CONVERT BUYERS
Website Rebuild: The first step for Santuary was to get them a top of the line website designed, coded and implemented by Frontier. A website is one of the first connections a company makes with their clients so it must be eye catching, engaging and easily navigated.
STUDY BUYERS
Studying the buyers we reach is an essential part of Frontiers marketing process. We look at many sources to get our information on buyers. Frontier uses a CRM to monitor any future buyers and new leads. We look at heat maps on websites to draw information form and view how users engage with the site. And finally, we use analytics to evaluate and improve marketing campaigns.
STUDY BUYERS
Studying the buyers we reach is an essential part of Frontiers marketing process. We look at many sources to get our information on buyers. Frontier uses a CRM to monitor any future buyers and new leads. We look at heat maps on websites to draw information form and view how users engage with the site. And finally, we use analytics to evaluate and improve marketing campaigns.