MARKETING INDUSTRIAL BUSINESSES
IS this youR Business?
- You have never targeted a potential customer with online ads to influence their buying decision.
- Your sales team relies on traditional face to face cold networking.
- Your business relies on returning customers, referrals, and/or expos.
- Returning customers are getting older and referrals are more luck than a result of your marketing.
- You question traditional sales methods as a future growth solution.
- You are concerned about your online exposure and website but put it off each year.
- Your competitors are running ads on Google, targeting your customers.
- Your customer and prospects are in someone’s head or cell phone, let’s hope they don’t leave.
DON’T WORRY, THIS IS WHAT WE DO!
We build & manage marketing programs that drive sales
Services We Provide
Targeted Online Ads
Dynamic Email Marketing
Strong Social Media
Customer Relationship Mgt. Software
Websites That Sell
Who Trusts Frontier?
BLOG – I DON’T NEED MARKETING, WE’RE TOO BUSY
“My business is all booked up, I will worry about social media and my website when times slow down.” Let’s be honest – how many times have you had the exact same thought? Starting now will provide you with a competitive advantage when things actually do begin to slow down.
“Why should I start marketing when things are going well for my company?” Starting marketing now allows you to have a bigger reach, a bigger following, more data, and better creative assets. Building on these core elements of marketing now rather than later will allow your business to propel itself forward at an incredible rate when times turn back to normal.
If you are still too busy to handle these objectives, then make sure to find someone who can. A third party resource that won’t bug you or bother you, but will get these objectives accomplished for you.
BLOG – REACHING BUSINESS CUSTOMERS WITH MARKETING
It’s not science that your business grows when you can reach the right buyer at the right time and when you use the right communication channel.
This is why you go to conventions, and why having the right booth space location can make all the difference. It’s also the reason why targeting people who could and should be your customer online works so well.
Consider the value of targeting a person who is looking up your competitor or simply your category of business. Did you know you can even target people online based on their location, like a customer’s home?
In this marketing lab, we break down reaching customers in today’s modern environment.
BLOG – B2B TRADESHOWS CANCELED, NOW WHAT?
This year, many trade shows and expos were canceled due to new regulations that have been put into effect. If you are a business that relied on these shows and expos, then chances are, you are being put in between a rock and a hard place this year.
In these times, marketing and sales strategies are more important than ever. Just because you aren’t going to the show to make deals does not mean you can’t make deals during this time. Reach, influence, and conversions are your first steps.
In this marketing lab, we break down the essential steps and actions for any business suffering due to losing a trade show or expo.
BLOG – YOUR CUSTOMER DATA SHOULDN’T SUCK
I’m sure you have heard of SalesForce or platforms like HubSpot… but do you really know how a CRM can help your business grow?
One of the most powerful things you can do to help your business grow and be sustainable in the future is building out a customer relationship management (CRM) program. It’s like the ultimate Rolodex.
Your CRM can help you organize customer and prospect information, including all the emails you and your staff have sent/received from them in one place. You can use customer/prospect data to send special emails/text messages, and you can even see what pages on your website that person has viewed. All in an effort to help any employee sell more and provide excellent service.
A CRM should be the very center of your sales and marketing efforts, even if you do very little online a CRM can help.
What Should You Expect?
Avg. Website Build = $3,800 - $7,000
Your website should be your very best salesman because it never sleeps and always uses the best sales funnel. The cost of a great website depends on how much work needs to be done and what features your business requires. This is something that should help grow your sales and last for years.
How you manage your customer data and the amount of sales/marketing features you want will determine the cost of setting up your customer relationship management software.
Online advertising services plus an advertising budget can vary from business to business, and vary with the seasonality of one’s products/services. We work with our customers to build out the right advertising strategy to achieve your desired outcomes.
Avg. Photo & Video Shoot: $5,200 - $10,300
Depending on travel, the number of days shooting, and the amount of finished assets required your cost will vary. One recommendation we give our Clients is to consider how the assets can be used online or offline as well as how long you can depreciate them. Keep in mind these assets can last for years in most cases. If you are looking for cost savings consider sharing part of the costs with another company that needs similar creative assets.
Each Client of ours is different which means the complexity of generating highly qualified leads will vary. Rather than getting our Clients a larger number of less qualified leads we focus on only bring leads that have a higher likelihood of converting.
Avg. Cost of Targeted Ad Impressions = $0.004 - $0.008
We build very complex ad targeting protocols and sequences to ensure your photos, videos, banner ads, or text ads get in front of the right buyer who could and should be your customer.
Avg. Email Marketing Costs = $250 Per Email Design
There are countless email marketing tools available in todays online marketplace, but when you want a custom designed email plus an expert to send & report on that email expect the average costs to be around $250 – $300.
Avg. Text Marketing Campaign = $500 per Campaign
Sending a text message blast or setting up custom text message automation is a great way to grow your business. The primary costs in these campaigns are the hours associated with managing lists and if you want to us to help manage any responses.
You may need multiple services, but there is a path to fit your budget and grow with your business
Frontier Media Services
Frontier Media Labs offers a wide range of website services and programming support.
When it’s time to convince a prospect to become a lead we can help with creative.
Upgrade annual strategy or product launch with a complete strategy planner by Frontier Media Labs
We help you reach the right potential customer who could and should buy from you.