A website is a strong driver for a business’s online presence. Just because you have your website up and running does not mean that you can sit back and expect your website to do all the work. Much like any business aspect, a website needs regular maintenance to ensure it is updated and running smoothly. Here, we’ll talk all about website maintenance, what it can do for your business, and how it’s done.
Website Maintenance?
Website maintenance is the process of doing regular checks on your website to make sure that your website is updated and is running optimally. Website maintenance also involves checking for issues, ensuring that plugins work, and is also a means to refresh your website content. Most experts agree that weekly website maintenance helps ensure that your website is running at optimum capacity. As your business grows, you will want to do more frequent maintenance checks to keep up with the increasing demand. How can website maintenance help your business?
Credibility
75% of consumers judge a business’s credibility based on its website design. With such a high percentage of consumer conversion dependent on website design alone, a business must keep its website up-to-date to stay ahead of the competition.
Improve Security
Your website is an extension of your business. Much like a physical storefront, you will want to make sure that it is protected and secure. Regular maintenance checks ensure that your website is up-to-date with security protocols, making it a safe place for you and your clients.
Better SEO
Doing regular website maintenance can improve your business’s SEO ranking, driving more traffic to your site.
Customer Experience
When all plugins in a website work, customers have a better user experience. This improved user experience can generate more conversion and foster customer loyalty. A better website experience means more repeat purchases and the increased likelihood of your existing customers recommending your website to others.
How Is It Done?
Website maintenance can be done weekly, monthly, or yearly. Regular maintenance involves:
- Checking plugins.
- Ensuring online forms work.
- Checking for broken page links.
- Regularly updating blogs, among others.
Hiring a team of professionals can help you get the best out of your website. Ready to talk? Let’s Connect!