Should you be on LinkedIn? Is it worth your time? How do you leverage LinkedIn correctly? If you find yourself asking any of these questions, please continue reading this article. We’ve got all the answers for you in this Frontier Media Lab.
If you’ve found yourself questioning whether your business needs to be on LinkedIn, the answer can be found in today’s Frontier Media Lab. This social platform, unlike all the other major contenders, is a powerhouse marketing tool that could be that missing link to your business’ content strategy.
Whether you’re looking to double down on sales by generating online leads, trying to build your brand identity or hoping to establish partnerships through business connections, LinkedIn can do all that and more by connecting you with more than 460 million professionals across the globe. It’s a business-focused network of decision-makers, movers, and shakers all in one central location, online and at your fingertips.
There’s a reason LinkedIn is considered the most effective tool when it comes to generating leads and that’s because 80% of social media B2B leads come from LinkedIn alone. The next closest platform is Twitter trending at 12%. So, if you’ve been on the fence deciding whether you should jump on the LinkedIn bandwagon, hop off and get to networking those connections.
Here are 4 top tips that can help you grow your business with LinkedIn.
Tip #1: Optimize your page.
Through your company profile, you’re able to market your business to your target audience by sharing your brand’s story giving potential customers a place to learn about your business, your team and what’s behind its success. Send a clear message to your audience as to why someone should want to partner with you. Be sure to add keywords in your description and highlight your company achievements with anything else worth mentioning to boost your profile.
Tip #2: Provide Value to Your Target Audience.
Raise your brand awareness through hashtags and targeted content to reach members who are in your ideal job field. When sharing content, relate the updates on your page to your ideal customer’s problems or needs. Prove you’re an expert in the industry and give people the information they’re actually interested in by sharing useful content, tips, and news about changes in your industry. This is also a great way to attract new followers and better engage those who are already following along.
Tip #3: Grow Your Audience through Published Content.
If there’s one thing LinkedIn members find intriguing, it’s a new idea, which is why publishing insightful content written by yours truly on your company page is one of the most powerful ways to grow and connect with your LinkedIn audience. This will not only point readers into the direction of your expertise but it’s the best way to deliver the credibility and authenticity of your brand. Do keep in mind though, while you want to publish and promote your own content day in and day out, it’s a good rule of thumb to share a hefty dose of other members engaging and informational content to your page too. Keep in mind, social media is a two-way street with the intention of creating connections with people.
Tip #4: Master Your Analytics.
Tap into the power of LinkedIn’s analytics to better understand your target audience. By doing this, you’re able to create compelling content when you know what resonates best with your them. This will help you understand your follower demographics and traffic sources from the activity on your page.
Above all, remember that LinkedIn is a professional network allowing your business to build credibility and create a connection among your peers while helping you gather insider expertise from established experts in your field. It can be a valuable asset in your marketing toolbox, so be sure you’re using it to your full advantage with these top tips from your trusted partners at Frontier Media
Ready to get started with LinkedIn? Let’s talk!