FRONTER MEDIA LABS

OUR EVER-FLOWING RESERVE OF B2B BUSINESS POSTS

CHOOSING INFLUENCE MARKETING OVER INFLUENCERS

CHOOSING INFLUENCE MARKETING OVER INFLUENCERS

Give It To Me Straight: Online versus offline, or paid media versus earned media, they are all just strategies to either establish or disseminate influential content. Consider for a moment marketing as an algorithm whereby a company is trying to reach the right person...

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DATABASE MARKETING – IN PLAIN ENGLISH

DATABASE MARKETING – IN PLAIN ENGLISH

Give It To Me Stright: Ask any professional salesman or even a church leader and they will both tell you that to be successful you can’t treat every customer or potential customer with the same script/pitch or even personality. Also, I’m pretty sure we can all agree...

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DIGITAL AD STRATEGY – RETHINK OR DIE

DIGITAL AD STRATEGY – RETHINK OR DIE

Give It To Me Straight: The layers of quality data that are available today (2017) for digital ad campaigns is borderline mind-blowing. If you only absorb one thing from this article it should be an understanding that geographic, demographic, behavioral and real-time...

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RETHINK DIGITAL CONTENT CONSUMPTION

RETHINK DIGITAL CONTENT CONSUMPTION

Give It To Me Stright Let’s face it, YouTube proves every day that just because you have great content on a popular platform doesn’t mean anyone will watch. It doesn’t matter if you are a content creator, brand, or government organization the undisputed truth is that...

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What Your Website Analytics And Data Are Telling You

What Your Website Analytics And Data Are Telling You

Is your website getting results for your business? There’s really only one surefire way to tell: By diving into your website analytics. In today’s Frontier Media Lab, we’re getting down to the basics of web analytics. We'll teach you how you can not only track the...

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What Your Analytics & Ad Performance Stats Are Telling You

What Your Analytics & Ad Performance Stats Are Telling You

Seeing data is one thing, but understanding what it means for your business is another. In today’s Frontier Media Lab, we’re sharing our insight on how to use your analytics and ad data to formulate a solid marketing strategy built for success. We’ll explain what...

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What Is A CRM Software? In Plain English

What Is A CRM Software? In Plain English

Ever found yourself scrambling for a vital piece of info on a potential buyer, but not sure where to find it? You know you’ve spoken to them at one time, but was it on social media? Through the phone? Email? Was this even the same person you thought it was, to begin...

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Account-Based Marketing, In Plain English

Account-Based Marketing, In Plain English

Account-based marketing, also known as “ABM”, is a powerful up and coming strategy in the marketing world. Rather than your typical inbound marketing tactic, ABM is more of a personalized approach. It is designed so that you can specifically reach those big...

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Websites That Don’t Suck

Websites That Don’t Suck

It takes about 0.05 seconds for users to form an opinion about your website to determine whether or not they like it, and whether they’ll stay or leave. Your website should be more than a flyer or online placeholder and in this Frontier Lab we are going to break it down.

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Branding That’s Built to Last: 5 Keys to a Great Brand

Branding That’s Built to Last: 5 Keys to a Great Brand

Your brand should tell a story to your future and current customers. What exactly do we mean by that? We’re glad you asked because in this RIG94 Lab we’re diving headfirst into the 5 basic but hugely impactful steps you should be taking to discover and define your brand.

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