Websites That Don’t Suck

Strategic Planning, Websites & Development

The Reality: You Have A Very Short Window

It takes about 5 seconds for users to form an opinion about your website to determine whether or not they like it, and whether they’ll stay or leave. Your website should be more than a flyer or online placeholder, and in this Frontier Lab we are going to break it down.

It’s no question that the internet is a complete and total game-changer when it comes to buying and selling products or services online to grow businesses from the ground up. In other words, your company needs a solid website and needs one now.

When we meet with our clients, we often tell them their website should be thought of like a brick and mortar retail shop. You can do a wonderful job at getting people to walk through the door (click) but if once inside (scrolling through the pages of your website) they’re lost and can’t find what they need due to the lack of organization, you can bet that potential customer won’t be sticking around long. You can also bet that your direct competitor just gained a new sales lead with a simple click of a mouse.

4 Reasons Your Business Needs a Great Website

1. Your Best Salesman 24/7

Websites can be the best employee you’ve ever put money into. Why? It works for you 24/7 and never needs a vacation. When built correctly and optimized for search engines, it can be your top-rated salesman pushing only the best sales pitches to in turn work prospects down your conversion funnel, landing leads for you while you sleep. Even better, all of this can be happening without the visitor feeling pressured for a single second.

2. Websites Provide Vital Information

Websites have incredible tracking capabilities. How? They do all of the heavy lifting when it comes to tracking what visitors are coming to your website, how often and how long they stay. Performance data and analytics also help to improve the website experience as a whole. You’re able to see where people are spending more time, how they are moving through your website, and where any and all fall off points might be. Through tracking, you’re even able to see where your visitors are coming from and where you should be spending more money whether it be Google, LinkedIn, Facebook, etc. You can get as specific as tracking your visitors back to the company they work for so your sales team can call on those businesses bringing those sales leads closer to home.

3. Re-Target With Your Website

Through re-targeting on your website, you’re able to re-target your visitors with online ads and in most cases through direct mail. A good website is a very strategic sales tool for a salesman. He/she can send a potential lead or current customer to a special landing page, blog or send them specific sales material. This can then put that visitor into an advertising retargeting sequence designed to nurture the sale.

4. Your Website Puts You Front and Center

A good website makes it easy for any person visiting the website on any page to know the following in 3 seconds or less:

  • Who you are
  • What your company does and the services you provide
  • How to get in touch with you

For any company, a well-built and user-friendly website makes it easy to become a top contender on any page and on all devices without interrupting your visitor’s experience. It pays to be accessible on any device, whether its a desktop, mobile phone or tablet.

To sum it up, having a professional and organized website is an invaluable tool in your marketing strategy and your digital toolbox. It’s a great way to position your company with the authority it needs to gain business at all hours of the day and night. Get started building the website your company deserves by partnering with our team of marketing experts at Frontier Media today!

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