Give It To Me Straight: Online versus offline, or paid media versus earned media, they are all just strategies to either establish or disseminate influential content. Consider for a moment marketing as an algorithm whereby a company is trying to reach the right person...
Give It To Me Straight: The layers of quality data that are available today (2017) for digital ad campaigns is borderline mind-blowing. If you only absorb one thing from this article it should be an understanding that geographic, demographic, behavioral and real-time...
It takes about 0.05 seconds for users to form an opinion about your website to determine whether or not they like it, and whether they’ll stay or leave. Your website should be more than a flyer or online placeholder and in this Frontier Lab we are going to break it down.
Your brand should tell a story to your future and current customers. What exactly do we mean by that? We’re glad you asked because in this RIG94 Lab we’re diving headfirst into the 5 basic but hugely impactful steps you should be taking to discover and define your brand.
The best way to grow your business and/or survive a market slow down is to have great marketing.Is oil boom. Boom or bust it shouldn’t matter when it comes to effectively marketing your business. The value that can come from great marketing is priceless.
Companies who are able to create authentic connections with their customers have a strategic advantage over those who don’t. What exactly does this mean? We’re glad you asked because in today’s RIG94 Lab we’re diving headfirst into why building trust could be one of the absolute most important things that your business accomplishes with RIG94 as your marketing department partner.
Considering hiring an in-house employee for your marketing efforts? Or, are you considering the possibility of hiring a marketing agency? There are many factors to consider here, and it’s a different situation for every business. In today’s RIG94 Lab, we break down the differences between the two, and why we think this decision may be even more important than you think.
Have you been questioning whether your newsletter updates are worth your time? Are they even driving business and increasing sales? Is your e-mail list growing or headed downslope? You’re not alone in asking these types of questions and in today’s RIG94 lab, we’re getting down to the answers.
Give It To Me Straight: Historically successful companies don't normally die at the hands of overhead, marketing, or even operations. While each can damage a well-insulated company the true cyanide in the coffee normally rests in revenue stream addiction. Any company,...
Give It To Me Stright Often the most painful experience a business will face is when they neglect to spot an opportunity to pivot for success or to prevent failure. Critics always wonder how such smart well-paid people could make such mistakes, like when Blockbuster...
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