No matter the size of your business, design is an important element of a successful marketing strategy. Small businesses often don't have the time or make the time/resources available to invest in great design, but in this lab we are going to break down the reasons...
Give It To Me Straight: Online versus offline, or paid media versus earned media, they are all just strategies to either establish or disseminate influential content. Consider for a moment marketing as an algorithm whereby a...
Your brand should tell a story to your future and current customers. What exactly do we mean by that? We’re glad you asked because in this RIG94 Lab we’re diving headfirst into the 5 basic but hugely impactful steps you should be taking to discover and define your brand.
Companies who are able to create authentic connections with their customers have a strategic advantage over those who don’t. What exactly does this mean? We’re glad you asked because in today’s RIG94 Lab we’re diving headfirst into why building trust could be one of the absolute most important things that your business accomplishes with RIG94 as your marketing department partner.
Considering hiring an in-house employee for your marketing efforts? Or, are you considering the possibility of hiring a marketing agency? There are many factors to consider here, and it’s a different situation for every business. In today’s RIG94 Lab, we break down the differences between the two, and why we think this decision may be even more important than you think.
Plain and simple: your business needs to have a blog. If you’re wondering how some articles could possibly help your oil and gas business, this post is just for you. In today’s RIG94 business lab, we dive deep into a handful of specific ways having a blog can directly benefit your business.
Give It To Me Straight: Historically successful companies don't normally die at the hands of overhead, marketing, or even operations. While each can damage a well-insulated company the true cyanide in the coffee normally rests in revenue stream addiction. Any company,...
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